Social Media

Junior Sailing Association of Long Island Sound, New York
  • Traveled to Junior Sailing Association-held events across the Long Island Sound during the Summer 2015 season to photograph, film and interview sailors

  • Edited all photos and videos, designed custom images and wrote all copy for social media platforms including Facebook, Twitter, Instagram and JSA of LIS-hosted "Jibe-Talk" blog 

  • Published media and news articles consistently, following a calendar to promote JSA of LIS events 

  • Analyzed digital metrics to improve the quality and subject of content posted

  • Increased Facebook reach by 1,121 percent, Twitter reach by 47 percent, and drove Facebook engagement to the organization's all-time peak of 5.2K