Promo Writing

Promos written, story edited and produced out of Studio City Productions, a Broadcast Marketing Agency that produces 8,000+ spots a year for clients such as Disney/ABC, NBCUniversal, CBS, FOX, Telepictures and Warner Bros.

 
Original Script
 
NCIS: New Orleans

Wrote 30-second video script to promote the series re-launch, as part of a collection of generic spots in the same campaign.

NCIS NO4.png

IN A CITY THAT LETS THE GOOD TIMES ROLL

 

Classic New Orleans, life of leisure, people walking on streets, music, dancing, etc.

 

THEY ROLL

 

NCIS rolls into a confrontation (physically rolling ideal)

Action scene here

 

HARD

 

Harder-hitting action shots

Gunfire

 

NCIS: NEW ORLEANS

TAG

Produced Video

Extra sound bites sourced and added in. Edited by Kyle Curry.

STEVE TV

Wrote 30, 20, 15, 10 and 5-second video spots to promote Steve Harvey's daytime show. This specific one aired in April 2019 to promote on 500+ stations nationwide.

For additional information on promos written and produced for STEVE, please see the STEVE TV YouTube and website.

Original Script

NEXT STEVE

 

65 AND SINGLE?

 

Picture of the two sisters looking identical

 

Recap of twins’ appearance on STEVE

 

Twins give cheeky shrug, laugh

 

S: I knew that the first thing to helping these sisters get on the dating scene was to give them their own unique look.

S: Are you ready to see what the twins look like now?

They break through the doors, excited

WE DO NOT SEE WHAT THEY LOOK LIKE

 

Cut to:

Steve points at her, makes the “I gotcha” face

 

NEXT STEVE!

Promo Production

 
The Dr. Oz Show
True Crime: Natalie Wood
  • This True Crime promo came to the creative agency without any existing show, field package or b-roll footage

  • Sourced all b-roll footage from online sources

  • Organized best footage in Avid and communicated creative direction to editors -- which shots to use for improved quality and legal notes

  • Oversaw revisions to improve music transitions

  • Conceptualized graphics creative package and coordinated all incoming graphics requests

  • This promo aired on stations internationally and domestically to promote a Dr. Oz Show story about the death of Natalie Wood

True Crime: What Drove Two Moms off a Cliff
  • Managed a bi-coastal creative team of editors, colorists, sound designers, graphics and voiceover artists to produce this promo on an ASAP deadline after a show calendar change that required the promo to be delivered immediately 

  • Coordinated legal clearances for still photos and field package pieces with the New York team

  • Communicated project updates consistently with high-profile show clients and Executive in Charge

  • Quality checked spots frame-by-frame for final distribution to broadcasting stations

 
Additional Promos

Sampling of additional promos produced for social media as a Production Coordinator on The Dr. Oz Show out of Studio City Agency

*The above video is a show clip, not the produced promo*